Let us start a very important topic of discussion here.
I believe as a community we would like to see some sort of planning and explanation of the marketing plans for the product going forward, with key measurable metrics and clear timelines and indications of any and all related topics.
Especially regarding awareness - updates we get from the team are vague across all channels.
This really needs to improve NOW as we are losing investors / confidence by the day.
Example: Stage 1 (bug fix) - update notes “we’ve added new functionality”,
- what functionality
- when did you know this new functionality was needed and how? (Testing feedback?/Team Decision)
I myself am very close to selling my stake in ZKP and moving elsewhere at a loss.
Marketing plan draft being delivered in skeleton format next Monday.
There is a pause on growth marketing until docs are clear and product status clear. Judgement against TC forced a second look at product from legal compliance - this is a good thing in our opinion as there greater clarity - https://storage.courtlistener.com/recap/gov.uscourts.txwd.1211705/gov.uscourts.txwd.1211705.94.0.pdf
Rollout plan will include partnerships, exchange listings, but most importantly feedback loops on product market fit. V1 is an open beta - not a full scale product rollout. Expectation is January, subject to no further tech delays.
@Originalolii any update on this marketing draft proposal?
3 Mondays have since been and gone…
Yes I did receive the marketing document - it was satisfactory. I wasn’t intending to share it in a community forum as it’s an internal document. Documents designed for the community will not have details of plans and strategies UNLESS the Panther DAO is financing and coordinating these efforts, which it is free to do with ZKP token holder consent.
The most relevant matter for improving the gap between expectations and reality is the recruitment being done to onboard new highly qualified staff to improve Communications.